Tower Conquest

Store Links: iOS/Android

Developer: June Gaming

Publisher: Tango/Titan Inc

Role: Game Designer

• Tower Conquest is a 2D tower defense style game originally created by Tango Austin.
• June Gaming took over the game at a time when revenues were on the decline.
• The game had great initial retention but further retention rates were dropping dramatically.
• My first job was to work on both these metrics.
• Since taking over the game we first introduced offers into the game. This was completely server driven and helped arrest the falling revenues in the game.
• Subsequently we saw a consistent improvement of 30% in the revenues of the game.
• Offers are analyzed week to week and tweaked and improved upon to be more appealing to the player.
• I also worked on created an entirely new feature called daily challenges that tasked the player with battles not encountered in the campaign.