Developer: June Gaming
Publisher: Tango/Titan Inc
Role: Game Designer
- Tower Conquest is a 2D tower defense style game originally created by Tango Austin.
- June Gaming took over the game at a time when revenues were on the decline.
- The game had great initial retention but further retention rates were dropping dramatically.
- My first job was to work on both these metrics.
- Since taking over the game we first introduced offers into the game. This was completely server driven and helped arrest the falling revenues in the game.
- Subsequently we saw a consistent improvement of 30% in the revenues of the game.
- Offers are analyzed week to week and tweaked and improved upon to be more appealing to the player.
- I also worked on created an entirely new feature called daily challenges that tasked the player with battles not encountered in the campaign.